Urban Print

The Concept

An AI-generated t-shirt and print shoot for e-commerce and social: a dusty pink tee, blue chest graphic, full back print. The set was built to introduce the brand's new print, and it swings hard between studio and location. The still life is a front-on shot of the whole tee, plain light background, neck label showing, the blue keyline box reading clearly on the left chest: a line drawing above a single line of lettering. The studio portrait is waist-up and front-on under soft light with no cast shadows, styled with jeans and no accessories in shot. A third close shot comes in on the back, where the same illustration returns at full scale in blue and fuchsia, FOR OUR FUTURE closing it off above and below. Outdoors the framing opens out. An alpine meadow, a rocky ridge in cloud behind, yellow wildflowers thrown out of focus in front, dark leggings under the tee. The last frame looks straight down at a checked blanket in long grass, warm dappled light falling across the tee.

Applications

The still life works as the opening image of the product page: plain light background, garment isolated, ready for the category grid. The on-model shot shows how big the print actually reads on the body, the one thing a spec table can't convey for a printed tee. The back shot covers the artwork's second placement, which a front-facing grid never shows. The outdoor images sit further up the funnel, as campaign imagery for collection covers and feed posts, where the dusty pink reads against the green of the meadow and the rocky ridge takes a wide banner crop. In 1:1 and 4:5 crops the keyline box has to stay inside the safe zone: it's small and off-centre, and a tight front crop drops the one detail that identifies the garment.

Technical Workflow