Pelle Made in Italy

The Concept

AI product shoot for an Italian leather house: the client's leather on armchairs and sofas, not in a swatch book. The pieces are upholstered furniture, not accessories — armchairs on slim dark frames, a two-seater sofa, bar stools. Grain only reads properly across a whole piece. Three settings, two shooting scales. The first opens onto floor-to-ceiling glazing, olive trees beyond it, warm late-afternoon light raking across the room: cognac leather armchairs, natural-fibre rugs, plank flooring in one frame and polished concrete in the other. The second puts the two-seater in grey-taupe leather on dark reddish wood, under cooler, more even daylight, pale curtains and a palm behind it. The third sets the stools at a backlit marble bar counter, brass trim under the seat, brass caps on walnut legs. Macro frames finish the set: the diamond-patterned grain of the cognac and its stitched edge, the coarse pebble grain of the grey-taupe with a single line of stitching running across it, a hand resting on a seat for scale. None of these rooms exists.

Applications

A leather house sells material, not product. A swatch gives colour and hand; it says nothing about where that grain folds under a cushion, how it wraps an armrest, how it stops against brass trim. The two scales do two jobs. The macro holds up at full-page catalogue size — the stitch line and the grain pattern stay legible that big, which is what a material shot is asked to do. The room set does the rest: on a product page or in a social feed it tells you not what the material is but where the piece belongs, a home or a public space. A full commercial licence takes the same files into print and into the collection lookbook, where the upholstery tones sit side by side on the page.

Technical Workflow